March 10, 2013

“Heavy users” as the cornerstone of the junk food business:

In an effort to control as much market share as possible, Coke extended its aggressive marketing to especially poor or vulnerable areas of the U.S., like New Orleans — where people were drinking twice as much Coke as the national average — or Rome, Ga., where the per capita intake was nearly three Cokes a day. In Coke’s headquarters in Atlanta, the biggest consumers were referred to as “heavy users.” “The other model we use was called ‘drinks and drinkers,’ ” Dunn said. “How many drinkers do I have? And how many drinks do they drink? If you lost one of those heavy users, if somebody just decided to stop drinking Coke, how many drinkers would you have to get, at low velocity, to make up for that heavy user? The answer is a lot. It’s more efficient to get my existing users to drink more.”

“Heavy users” as the cornerstone of the firearms business?

The household gun ownership rate has fallen from an average of 50 percent in the 1970s to 49 percent in the 1980s, 43 percent in the 1990s and 35 percent in the 2000s, according to the survey data, analyzed by The New York Times. . . .

The findings contrast with the impression left by a flurry of news reports about people rushing to buy guns and clearing shop shelves of assault rifles after the massacre last year at an elementary school in Newtown, Conn.

“There are all these claims that gun ownership is going through the roof,” said Daniel Webster, the director of the Johns Hopkins Center for Gun Policy and Research. “But I suspect the increase in gun sales has been limited mostly to current gun owners. The most reputable surveys show a decline over time in the share of households with guns.”

(h/t Digby)

1 Comment

Leave a Reply

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Powered by WordPress with Hiperminimalist Theme design by Borja Fernandez.

Entries and comments feeds. Valid XHTML and CSS.